What Am I Doing and How Am I Doing It?

Oh my god, I have good news and better news. Following that I have housekeeping.

Good News!  I have been searching for ways to make money even from passive income means. I lucked out. You are reading from the new representative for Era Athletica. It is a website that sells women’s athletic wear (exercise clothes). Look them up on the internet at http://www.era-athletica.com. Then, I lucked up and got the brand ambassador for Pureauty Naturals. Stroke of luck. Hoping these two events will drive more business my way for book reviews and content writing.

Photo credit: @stock_byjewels.
I also got some more work. I am writing book reviews on Amazon.com, and recently joined a group. Since then I am so full of books to read. Not only that I just got a new position as a writer a Thought Nova. It looks to be a pretty heavy research. Hoping for some money coming from it. But I need to finally use a content calendar. Written down in here are my book assignments from June through August. On top I have to add my freelance content writing assignments, as well as Netgalley. I’m busy right? Girls, I wish it was ALL PAID work!💄

I got an email from signing up to use HOOTSUITE. The website administrator sent me an email all about content planning. I found it to be a good read and informative. I also found another article online that has a very good conversation about content planning. Specifically it talks about content marketing through the understanding of the concepts of content strategy and content planning¹.

Most of the rest of this entry will discuss content planning. But before that what is content strategy? To understand this, first look at your blog or any blogs. Most blogs have a theme. Included in that theme is an article or series of articles. Those articles are connected together or  separate. Here you have content strategy and content planning.

Content strategy is the “plan[ning] for [her] creation, publication, and governance of useful, usable content. Specifically it is composed of key themes and messages, recommended topics, content purpose (i.e., how content will bridge the space between audience needs and business requirements.), content gap analysis, metadata frameworks and related content attributes, search engine optimization (SEO), and implications of strategic recommendations on content creation, publication, and governance.” All this to create an atmosphere that is interactive with the user to create a good experience in communication based on what the user sees, reads, does and plays¹.

Now content planning is when you determine what you will write about, post and when you publish the post. Content planning has to deal with your topic. Under that topic is subtopics. Included in that subtopic could be exercises, games, purchase opportunities, collaborative engagements, even vlog (video blog posts.) Once you have decided that half your job is over. The other half is following which ones are read and keeping  them up to date. Revamping the ones not read or changing your angle.  Also if possible taking the most read posts, publishing a book and selling it. At this point I think you are almost done.

You know why it is never completely done? Two reasons:

1. You are done the paper planning. Now you write, and arrange, and
2. Always follow trends, new ideas and incorporate it into your new and old posts.

You blog and website are business. Treat it as such, but  ENJOY it!

See part two next post.

Footnotes

1. Lyons, Yvonne. “Why You Need a Content Strategy and a Contest Plan.” (2018) (RightSource Marketing)